The Alliance Media http://alliancemediahouston.com Houston Small Business Media Production Thu, 30 Jul 2015 20:54:08 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 How to Integrate Pardot with Gravity Forms http://alliancemediahouston.com/how-to-integrate-pardot-with-gravity-forms/ http://alliancemediahouston.com/how-to-integrate-pardot-with-gravity-forms/#respond Thu, 30 Jul 2015 20:51:34 +0000 http://alliancemediahouston.com/?p=672 We recently had to set a client’s WordPress website to integrate SalesForce Pardot with Gravity Forms. The process went fairly smooth so we thought we would document it for further use and the benefit of anyone else trying to connect … Continue reading

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We recently had to set a client’s WordPress website to integrate SalesForce Pardot with Gravity Forms. The process went fairly smooth so we thought we would document it for further use and the benefit of anyone else trying to connect Pardot and Gravity Forms, which are both great tools for your business online.

Step-by-step list of how to integrate Pardot with Gravity Forms:

Step 1: Login to Pardot and copy Endpoint URL

How to Integrate Pardot with Gravity Forms
In Pardot, you’ll need to go to Marketing>Forms>Form Handlers. From there you will have a list of all the form handlers set up to be linked to your website’s forms. Find the form you are trying to set up and copy the associated URL. Some Pardot accounts will have Endpoint URL’s set up in which case, you can copy that URL instead of the Pardot URL on the main Form Handlers page. To get the Endpoint URL, you’ll need to click the name of form and it will bring you to this page:
How to Connect Pardot to Gravity Forms

Step 2: Paste Endpoint URL into Confirmation Section in Gravity Forms

How to Integrate Gravity Forms with Pardot
You’ll need to login to your WordPress dashboard and go to the Forms section. If you hover over “Settings underneath the form you’re trying to connect, you will see a link that says “Confirmation”. Click that link and you will be brought to a screen that looks like this:

SalesForce Pardot Connect with Gravity Forms

First, select the “Redirect” button and then paste your endpoint URL into the Redirect URL field. After that, check the box that says “Pass Field Data via Query String”.

Step 3: Set up the Query Strings to send to Pardot

Connect Pardot to Gravity Forms
Next, we’ll need to set up the Gravity Forms query strings so the data from a form submission is sent to Pardot and lined up with the correct fields. You’ll need to go back to your Pardot account and click on the Form that you’re trying to connect. After that, scroll down to the “Form Field Mappings” section. You’ll need to make note of those labels and what they correspond to and then go back to the query string content box of the Gravity Form. From there, you have to write in the External Field Name from Pardot followed by an “=” sign. After the equals sign, you can use the arrow box on the top right to select the corresponding Gravity Forms field and it will insert the code for the field you select. Separate multiple form fields with a “&” and you should be good to go.

SalesForce Pardot Connect with Gravity Forms

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Importance of Good Web Design for Your Business http://alliancemediahouston.com/importance-of-good-web-design-for-your-business/ http://alliancemediahouston.com/importance-of-good-web-design-for-your-business/#respond Thu, 16 Jul 2015 03:41:31 +0000 http://alliancemediahouston.com/?p=665 Web design for business is no mean feat; it can be done by anybody today. But to design a website that is not just pleasing to the eye, but is also able to make the consumer revisit again and again … Continue reading

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Importance of Good Web DesignWeb design for business is no mean feat; it can be done by anybody today. But to design a website that is not just pleasing to the eye, but is also able to make the consumer revisit again and again requires some help from people that know and understand proper web design techniques and strategy. Below are some essentials of good web design that can strongly impact your business:

The Importance of Appearance

A good web design has become a requirement for businesses today. For the consumer, your website represents you and speaks on your behalf. So designing a website that not just charms the consumer into visiting the website again and again, but is also able to keep the consumer’s interest is a necessity.

A good web design has all the right elements put in the right order to attract a consumer. Whether it’s keeping the layout of your website simple so that it’s easy to navigate or keeping the website simple but colorful so it’s easy to look at are some techniques you can use to attract visitors to your business website. Filling up your web page with different kinds of texts and images not only gives an untidy look to your website, but will also distract and annoy the visitor as too many elements on a page would make a website slow to load. Don’t use funky fonts just to impress the visitor; keep the font readable and the font size big enough to see easily. Images used on the website should be of high quality, but don’t place too many graphics on a page that it takes ages for the page to load.

Put Content That Has Substance

Style isn’t everything. It’s not enough to have a website that’s just pretty to look at and visit. So pack your website with content that’s meaningful and connects with your site visitor’s psyche. To make your audience revisit your website, it’s important to have data on the website that’s appropriate and can relate with your audience. Most online fashion and shopping websites now feature a magazine and a blog which is regularly updated so that the customer is aware of all the happenings that are taking place in the business. Regularly updating your content is the most crucial thing for your business otherwise it will be a big turn off for your audience who might stop visiting the website because of the same old information they read ages ago. You can even hire content writers or a SEO company to fill your website with beautiful words that connect with your audience. Putting up PDFs, charts, infographics, podcasts or videos on your website about your business is also another way of engaging your audience with some good information. Properly strategized web designs have information as well different features such as infographics or charts that attracts customers.

Keep the Technical Side of Web Design Error Free

While the appearance and content of your website are important factors to constantly take care of, the technical side of a web design makes or breaks your audience. Putting up too many elements like images or too much text on website will not just make it slow to load but also will clutter your page. Make sure all facets from hyperlinks to site search are working. If you’re quoting somebody, whether they are statistics or sayings, double check to ensure their authenticity. Even simple components such as grammar and spelling should be double checked. An impressive web design can have a deep effect on individuals and customers since a website is the image of the business. If it’s not taken care of, such as not adding in the correct keywords or putting in the right tags, not only will the online ranking of business will be affected, but online traffic will not convert into sales for your business as you have hoped.

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Importance of Good Web Design for SEO? http://alliancemediahouston.com/importance-of-good-web-design-for-seo/ http://alliancemediahouston.com/importance-of-good-web-design-for-seo/#respond Mon, 06 Jul 2015 17:32:46 +0000 http://alliancemediahouston.com/?p=630 All website owners want the best ranking in search engines, but most of them focus only on the website content instead of actually looking at its design. Yes, just like its content, the overall design and structure of a website … Continue reading

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All website owners want the best ranking in search engines, but most of them focus only on the website content instead of actually looking at its design. Yes, just like its content, the overall design and structure of a website is also relevant. So, you do have to look at it as well and improve it in order to obtain the best outcome.

Web design dictates the structure of a website, so the better the design, the higher quality the overall browsing experience will be. This is something that does affect SEO directly and has to be kept in mind.

SEO Web Design HoustonWhen you create a website with SEO in mind, you do need to think about the longer term. While there are some trends in the web design world such as parallax design or flash web design for , the reality is that SEO (Search Engine Optimization) is not a big fan of them, as the changes to the traditional website structure will bring in numerous alarm bells to the search engine crawlers. This means that even though the page will be esthetically pleasing, it will not cater to the search engines.

This is why you have to opt for a technology that will last in time, one that is still in line with the current trends but which is future proof. Responsive web design is a good example in this regard because not only can companies invest in a single site instead of having two dedicated ones, but this also brings in a much lower bounce rate.

Also, a good web design will influence branding as well, because the way you choose to place your logo and other promotional endeavors will either promote your company or confuse the customers, so you have to be very careful in this regard. So, all the web design choices you make will influence the market position and the branding strategy as a whole, which means that you have to be really careful.

Responsive Web Design HoustonLastly, web design will also affect SEO through wording, color and navigation. These three things will either maintain a person on the site and make him/her convert, but at the same time, if they aren’t implemented properly, they can hamper the SEO value and thus bring in a lower ranking for your business.

Sometimes, the web design might not be ok with the inclusion of links and so on, which means that you will lose great link building value. This is only a small example, but it clearly shows that the way you design your website can bring drastic consequences in the business world.

In the end, you do need to be careful and take SEO into account when designing a website. Using the proper web design structure and making it SEO compliant is indeed a necessity, as this will lead to much better exposure for your business and, in the end, you will be able to gain a lot more revenue as a whole!

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RealtyTV Videos Web Design http://alliancemediahouston.com/realtytv-videos-web-design/ http://alliancemediahouston.com/realtytv-videos-web-design/#respond Wed, 01 Jul 2015 14:23:23 +0000 http://alliancemediahouston.com/?p=647 Back to Portfolio

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RealtyTV Videos Web Design

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STXSA Non Profit Web Design http://alliancemediahouston.com/southeast-texas-suzuki-association-web-design/ http://alliancemediahouston.com/southeast-texas-suzuki-association-web-design/#respond Wed, 01 Jul 2015 13:48:09 +0000 http://alliancemediahouston.com/?p=641 Back to Portfolio

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Southeast Texas Suzuki Association Non Profit Web Des

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Free SEO Growth Web Design http://alliancemediahouston.com/free-seo-growth-web-design/ http://alliancemediahouston.com/free-seo-growth-web-design/#respond Wed, 01 Jul 2015 13:39:45 +0000 http://alliancemediahouston.com/?p=636 Back to Portfolio

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Free SEO Growth Web Design

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Web Design vs. Web Development? http://alliancemediahouston.com/web-design-vs-web-development/ http://alliancemediahouston.com/web-design-vs-web-development/#respond Mon, 29 Jun 2015 16:44:25 +0000 http://alliancemediahouston.com/?p=623 If you ventured into the online world and wanted to have a website designed, then you’ve most likely heard about web design and web development. Is there a difference between the two, and how do these influence the online world? … Continue reading

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If you ventured into the online world and wanted to have a website designed, then you’ve most likely heard about web design and web development. Is there a difference between the two, and how do these influence the online world? In order to find out the answer to this question, let’s understand first what web design and web development are all about and how they can help us on a daily basis.

Web design

Web design pertains to the visual side of the website. It’s mostly focused on the looks of the website rather than its functionality, and it also places a major emphasis when it comes to the way that the customers interact with the web design as well.

Web Design HoustonIn order to create a good web design you need to integrate the principles of web design, such as having a good balance, contrast and rhythm in order to obtain the best outcome.

Web design is also focused on usability and easy navigation, because this is what generates conversions and makes the website profitable, but at the same time helps with SEO and ranking as well.

Moreover, web design pertains mostly to graphics and the usage of design software, as this is what helps create the web design as a whole and which brings the website to life in its entirety. While the design is combined with code, there are many situations in which the designer will not create the code on his own. Instead, he will focus on other concepts, more specifically color, special relationships, user experience as well as audience and typography as a whole.

Web Development

While web design pertains mostly to the visual side of any website, web development is that portion that relates specifically to the operational side, also known as the back-end of the website.Web Development Houston It’s a job that involves a lot of coding, programming and interactions. While the web design is focused mostly on the esthetics, web developers are more careful with the overall functionality.

A good web developer will know how to create and implement scripts on a website, how to program CGI, PHP but also have a good understanding about web forms and how they work, unlike the web designers that are more focused on graphics as a whole.

In the end, both the web design and the web development must work together in order to provide a professionally looking, fully functional website for any business. If a site is to be successful, it needs to have a good web design for user experience and good web development so it functions properly. Sure, the line does tend to get blurry because many developers are doing design and the other way around, but one thing is certain, both for them are a necessity for the modern web, as without them no website would exist.

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Responsive Web Design vs. A Mobile Website? http://alliancemediahouston.com/responsive-web-design-vs-a-mobile-website/ http://alliancemediahouston.com/responsive-web-design-vs-a-mobile-website/#respond Sat, 30 May 2015 20:57:08 +0000 http://alliancemediahouston.com/?p=603 In the past few years, the web design trends have changed tremendously, as they bring in more and more features in order to fulfill the needs of the customer base. And since mobile web use is getting close to surpass … Continue reading

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In the past few years, the web design trends have changed tremendously, as they bring in more and more features in order to fulfill the needs of the customer base. And since mobile web use is getting close to surpass the desktop web usage, you can easily understand why it’s crucial to integrate a mobile friendly web design. But which one is better, adding a responsive web design or creating a mobile website design?

Responsive Web Design

This technique provides a web design that will automatically resize and rearrange based on the screen size of the device it’s currently accessed from. This great benefit is achieved simply by adapting the navigation, design, content and interaction method so that the user experience is similar to the one obtained by a desktop user.

Responsive Web Design vs Mobile WebsiteThe main benefit that comes from using a responsive web design is the fact that there’s no need for multiple versions of the same website, instead you will get a single website that works the same on all devices. At the same time, you also obtain a single URL so you won’t have to deal with multiple domain names and subdomains. This definitely makes the administration process a lot easier.

Moreover, responsive web design brings in an easier SEO because you will have a single site to optimize and thus you can obtain a higher search engine ranking that will translate to both desktop and mobile. You also get a smaller cost for website creation and much simpler maintenance, because in the end a single web design is less expensive than having two. And the user experience is much better as well.

Lastly, marketing responsive web designs is a lot easier, because there’s no need for extra work and a separate department to promote your website for mobile users.

Mobile Web Design

The mobile website design does come with a few advantages of its own, but it also has downsides as well. The user experience is optimized for mobile and the speed is quite good, but on the other hand you will have to deal with multiple URLs and at the same time you will have to maintain two websites, which is costlier. This means that you will have a lower return on investment in the end.

Also, despite the fact that they are created for mobile, this doesn’t mean that the mobile website design is universally accepted, because there will be devices that won’t be able to run it.

As you can see, both the mobile and responsive web design are suitable for mobile users, but as a company you will have to focus on the one which brings the best user experience and lower costs. With its increased popularity and low implementation costs, a responsive web design is a much better, more feasible and professional solution which will help you make the most out of your company’s funds even if you have a tight budget. Not only that, but the user experience will be much better as well, so adding a responsive web design will benefit not only your user base, but also your business!

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How to Choose the Best Web Designer? http://alliancemediahouston.com/choose-the-best-web-designer/ http://alliancemediahouston.com/choose-the-best-web-designer/#respond Mon, 18 May 2015 13:00:38 +0000 http://alliancemediahouston.com/?p=573 In the business world, one of the most important things is to always keep up with the trends, as this is what helps you generate more sales. And since we live in a world where just about everyone uses the … Continue reading

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Best Web Designer HoustonIn the business world, one of the most important things is to always keep up with the trends, as this is what helps you generate more sales. And since we live in a world where just about everyone uses the internet, it’s crucial to make sure that your company has a website which brings it more exposure and which helps generate more leads/customers. However, in order to do that you need to find the best web designer, and the downside is that not all of them work the same. So, how can we find the best web designer? Let’s look at a few tips that will help in this quest:

1. Determine the type of web design you want.

You need to determine the type of website you want to have, the content you want inside and so on. Some designers focus on e-commerce, others specialize on front-end development while others will focus on blog creation. Then, there’s also the focus, because some sites need to be built for branding purposes, specifically if you are just starting a business, while others need to keep a customer database, track sales conversions and so on. Different purposes call for different web designers.

2. Search for the best web designer and create a list.

You can either opt for a freelance designer or a web design company. The first one is less expensive, but a web design company brings better results and much faster since multiple people work on your project. It’s up to you to select the project that suits your needs and expectations.

3. Be careful about going overseas

The prices of the all the web designers in India might look great, but have great caution when going that route. Most of the time, the web designs they deliver are poorly coded, and not that great looking. It is often preferable to hire a local designer that you can meet with and discuss your web design project in person. Proper communication is key in every web design project.

4. Balance cost and value

You do need to see if you have the budget to afford the developers you want. The main idea is that you shouldn’t cut expenses just to save money now, because the website is a critical part of your online presence and exposure, so you need it as good as possible. You should think of your website as a literal brick and mortar storefront. If you have chipped paint, broken windows, weeds growing everywhere, do you think anyone will want to shop at your store? No! Well, it’s the same with a website. Your web design is your online storefront and people now can easily tell if it was poorly made.

5. Maintenance

Don’t think that if you chose a designer and worked with him to create a website you won’t have to work with him again. This is why, when choosing the best web designer, you need to see his costs for maintaining your website as time passes. If you choose to work with The Alliance Media, we have some great options for website management and hosting.

6. SEO and content

The Best Web Designer SEOSee if the designer offers SEO in his package as well, because SEO (Search Engine Optimization) is crucial in bringing you new customers online, so if the designer offers it in his package, it’s even better. Also, some designers work closely with SEO companies, so makes sure you ask if there’s anyone they recommend. They will already have a good idea of the specific needs of your website and can offer the best suggestion for growing your online presence, if they can’t do it themselves.

7. Check portfolios

This is important because only after you see samples of previous work you will have the opportunity to determine if the web designer is good for you or not. Browse multiple portfolios, got through all websites and see if there is a designer that worked on a project similar to yours, as he might be the best web designer for you.

In conclusion, there are many ways to determine if a web designer is good for you. Balance previous work, costs and added services, then you will be able to figure out which is the best web designer that can help create your website and take your business to the next level!

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iSTANDLE Web Design http://alliancemediahouston.com/istandle-web-design-houston/ http://alliancemediahouston.com/istandle-web-design-houston/#respond Fri, 08 May 2015 21:51:59 +0000 http://alliancemediahouston.com/?p=508 Back to Portfolio Houston tablet accessory company iSTANDLE LLC needed a small e-commerce web design to launch their product, iSTANDLE. The Alliance Media designed a sleek, minimalistic site to help build brand identity and also layout everything the iSTANDLE is … Continue reading

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iSTANDLE Web Design Houston

Houston tablet accessory company iSTANDLE LLC needed a small e-commerce web design to launch their product, iSTANDLE. The Alliance Media designed a sleek, minimalistic site to help build brand identity and also layout everything the iSTANDLE is capable of. If you would like to see our iSTANDLE web design, please click the image above.

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